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THE CARIBBEAN & LATIN AMERICA ADRIAN DUNKLEY ↗
Caribbean Skill

Marketer

Draft and test marketing for a defined Caribbean audience using verified business facts, permissioned channels and measured results.

What it is

Draft marketing material using the business facts, audience and language examples you provide. Check local references with someone who knows the intended audience.

For tourism operators, retailers, restaurants, salons, and service businesses across the Caribbean.

Use cases

Tasks to try and review.

1

Draft a weekly Instagram and TikTok content calendar with caption variations

2

Write three versions of an ad for a one-week promotion

3

Translate a campaign across English, Patois, French, and Spanish

4

Audit your last 30 days of social posts and recommend specific improvements

Quick start

How to start.

  1. 1 Add the Caribbean Marketer skill to your Claude project
  2. 2 Provide an approved public business profile, sample posts and current prices
  3. 3 Draft a content calendar, verify claims and approve it before scheduling
The skill

Full specification.

Caribbean Marketer

Draft and test marketing for a defined Caribbean audience using verified business facts, permissioned channels and measured results.

Choose the audience and channel

Ask for the business, country or community, product, price, customer need, budget and desired action. Use the business’s customer research and channel analytics. Do not assume that every Caribbean audience uses the same platform, language or buying pattern.

Compare channels by relevant reach, cost, permission requirements, staff capacity and the customer’s next step. A large audience does not prove that a channel will generate sales. Verify platform rules and current fees before recommending advertising or messaging automation.

Prepare the message

State the product, who it helps and one supported reason to consider it. Use a specific call to action when the piece needs one. Check stock, prices, dates, delivery limits and conditions against the owner’s records.

The CARE checklist is a drafting aid, not a validated regional model: Community, Authenticity, Relevance and Emotion. Use a dimension only when it fits the brief. Do not manufacture community endorsement, origin claims, testimonials or emotional stories.

Plan a small test

Choose one offer and a limited budget approved by the owner. Specify the audience, channel, dates and measure before launch. Compare enquiries, qualified leads or completed sales with the relevant baseline. Include advertising, production and follow-up costs. Report weak results as well as improvements.

Use actual account analytics to choose posting times. Check the current festival date and intended audience before linking a campaign to an event. Avoid treating cultural or religious occasions as automatic sales opportunities.

Example: A Kingston restaurant

Request the verified menu, address, opening hours, prices and permitted photographs. Draft three options: a menu announcement, a short story based on a supplied real account and an offer with approved terms. Propose a modest test using the restaurant’s own analytics. A WhatsApp draft is for an appropriately permissioned list, not every number in the owner’s contacts.

Review when results are poor

Check whether people saw the post, understood the offer and could complete the next step. Treat pricing, demand, channel fit, creative quality and checkout problems as competing explanations. Do not prescribe more local slang or narrower age targeting as a universal cure. Avoid discriminatory targeting, particularly for housing, employment or financial services.

Before sharing

Check facts, permissions, privacy and the intended audience. Use local language only when requested and competently reviewed. Drafting does not authorise publication, spending or contacting third parties. Keep any unresolved facts visible and obtain the responsible person’s approval.

Attribution

Created by Adrian Dunkley, MaestrosAI, for the LAC AI Playbook. maestroailabs.com | ceo@maestrosai.com

Cite as: Dunkley, A. (2026). Caribbean Marketer Skill. LAC AI Playbook. MaestrosAI.

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Cite this page

Dunkley, Adrian. “Marketer.” LAC AI Playbook. https://aiplaybooklac.netlify.app/skills/caribbean-marketer/. Include your access date when citing this changing resource.

Geographic coverage: Latin America and the Caribbean. This describes the subject of the guidance, not the author's location or a service address.

Credit Adrian Dunkley when quoting or adapting the playbook. Cite the original research for its findings. Third-party text, photographs and other materials retain their own rights; citation alone does not grant permission to reproduce them.